Andy Taylor

Andy Taylor

Learning to See

Mar 25, 2013 —

Oliver Reichenstein’s love letter to Design. A must read. Here’s a snippet from the conclusion:

It is not the hand that makes the designer, it’s the eye. Learning to design is learning to see. Naturally, what designers learn to see as they improve their skills is usually related to design. Doctors don’t see web sites in the same way as web designers, just as web designers don’t see radiographs as doctors do. Our experience sharpens our eyes to certain perceptions and shapes what we expect to see, just as what we expect to see shapes our experience. … There are not distinct groups of “designers” and “non-designers” — it’s a continuum. And there is no such thing as the worst or greatest designer, since design requires a lot of different talents that can’t be directly compared. Some have deeper imagination, are better with the purely functional aspects, have more talent in polishing details, have better technical skills, and some will shine with an unbreakable will to ship. It is a long way from novice to pro, but what we all have in common is the trained ability to see what others don’t, to create what others can’t see but only feel.

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